After graduating from UC Berkeley with a degree in engineering, George’s job took him to China. For ten years he traveled all throughout Asia, and as he entered his thirties, he decided to leave the corporate world and go into business for himself. After a few entrepreneurial missteps, he founded several food and fitness companies, and has been successfully running them for the past 20 years. Always fascinated by health and wellness, he regularly went to the gym and followed a low fat/high protein diet for 15 years. Around the age of 46, however, his body started to fall apart. At that time, he was starting a new project in Beijing when he developed a cough that lasted for six months. He also noticed that his usual health routine was no longer working. “Even though I worked out, I wasn’t able to recover. I had all kinds of little issues, like skin lesions and intestinal disorders, and all these things—to me—didn’t feel right.”
When business came to a screeching halt at the end of 2019 due to Covid-19, George made the most of his extra time by doing a deep dive into nutrition. In his research, he came across Shawn Baker on YouTube, who he initially thought was a little bit crazy. Still, after reading his book and following him for a few years, the carnivore diet started to make sense.
After finally taking the plunge, George initially found that he had trouble eating a lot of meat in one sitting, so he gradually increased the amount over time. Now, he enjoys a dozen eggs for breakfast, as well as 2 ½ pounds of meat before the day is over. At 51 years old, the symptoms he was suffering from a few years ago are completely gone, and he currently is able to train in the gym every single day—something he was unable to do even in his twenties and thirties. This sits in stark contrast to the norm in China, where George says that (due to immense stress and lifestyle choices) businessmen have an average life expectancy of 50 years.
In China, meat is still regarded as one of the healthiest things you can eat, but the idea of a meat-only diet is still considered unusual. He currently lives in the western city of Chengdu, where one of the most popular dishes is a traditional hotpot; a soup rich in bone broth and fatty beef.
George still lives on the other side of the world, and happily helps others transition to a carnivore diet as an online coach for the Revero community. He acknowledges that there is a mental obstacle when it comes to giving up vegetables—but because of his incredible results, he encourages people who worry about it give it try for one month. “See how it goes, and then you can decide for yourself whether or not it’s for you.”